Post by Belinda on Jan 17, 2005 10:17:48 GMT -5
I received this letter and thought I'd share...
This is not an encourage avenue as I don't know the authenticity of the below,
but if you do pursue this, let us know the outcome.
Also be warned...are they asking for $$$
Dear Author,
You probably want as many people to know about your
book, poem or short story as possible so if you’ve
ever thought about reaching a worldwide audience on
Oprah, now is the time.
You don't have to be an established or famous author
to be a guest on the number one TV talk show for the
last 10 years.
Read further to find out how you can become famous by
being on her show.
You might be thinking why would Oprah talk to me since
I’m not a famous celebrity or I haven’t done anything
important.
Well, I have wonderful news for you. In the next few
minutes I will show you how to promote your book,
poems, short stories, etc. on The Oprah Winfrey Show
because I'm one of the top PR experts on the planet.
You can get on Oprah even if you are not a household
name. Dozens of unknown authors and guests have gotten
on her show. They did it by hiring a $5,000 per month
publicist.
Let me tell you that having a publicist is great but
it's not the only way to get publicity.
Why would Oprah be interested in you?
Well, actually she’s not. She’s interested in
attracting more viewers. The more viewers that turn on
their TV and watch her show means more money in her
pocket.
I’ve read stories about unknown authors selling one
million books after one appearance. Oprah has tens of
millions of viewers.
Okay. Now let’s get you booked on the Queen of Talk.
All you have to do is go to www.oprah.com and about
half way down her site is a link that says, Share Your
Story/Be on the Show.”
Click on this link and you will be taken to a dozen or
so upcoming stories that they need guests for.
Once producers read your profile...and if... they are
interested they will call you and send you their FEDEX
account number and request your press kit and book.
Since you don't have a relationship with TV producers
this is the absolute best way to go.
It's much easier to tie your story or book into a
topic they are covering then to try and pitch your
book.
Let's face it. About 10,000 other authors are going to
Oprah's site everyday so it's hard (but not
impossible) to get on her show that way but at least a
producer's assistant will read your profile.
Out of all the books published each year most will
lose the author or publisher lots of money i.e.
expenses for printing, editing, binding, proofing,
distribution, etc. can ruin a good book even before it
gets finished.
Here’s Another $100,000 Secret Most Authors Don’t
Know!
I really can’t believe that I’m sharing this
highly-guarded secret with you. Anyway, here it is.
A few years ago I had a client who wrote a book on
fraud and identity theft. Well, he got a few
interviews and he sold a few books.
But, after really talking to him I discovered that he
grew up with 6 sisters and his family had only one
bathroom.
He jokingly said that he can count the times on one
hand that he was able to use the bathroom.
We pitched women magazines, parenting magazines,
gossip columns and he sold a ton of books. Why?
Most of these publications didn’t care about his book
on fraud…yet they wanted to hear his stories about
growing up.
And during the interview he would talk about his book
and since the listeners laughed and felt good they
bought from him.
People are going to buy your personality as much as
they will buy your book.
If you come across as warm, personable, and loving you
can write a book about aliens and make it a
bestseller.
As you probably know people buy things for emotional
reasons. I’d bet that 90% of the people who bought his
book weren’t concerned about fraud.
Don't get me wrong...you can get publicity based on
your book but if that's all you rely on you will leave
tons of money on table and be stuck with boxes of
unsold books. Believe me I know.
It seems as though every celebrity, Fortune 500 CEO,
and athlete have written a book and their $5,000 a
month publicists are making sure that they are on the
front page and evening talk shows everyday.
You see, the dirty secret in PR is your success is
based on relationships. If a book reviewer or editor
doesn’t know you they won’t spend time with you.
I have reporters and journalists who write about my
clients because they owe me favors. Why do they owe me
favors?
( I can’t believe that I told you this.)
Maybe I provided a last minute guest. Maybe I
submitted a great article and met their deadline. The
bottom line in this industry is one hand washes the
other. Period!
Have you ever wondered why you can’t crack the code
and get major publicity? I’m not talking about an
interview in Boonville, AR where only cows will hear
you talk about your book.
I’m talking about Fox News, O’Reilly Factor, CNN,
20/20, 700 Club, USA Today, Essence, Woman's World,
and others.
My clients have gotten interest from all of these
media. And they sell a truckload of books.
But, wait there’s more. This strategy also applies to
Oprah’s protégé Dr. Phil. Go to www.drphil.com and
click on Be on the Show.
This is a roadmap to success. Find a few topics that
interest you and fill out the email form. It’s that
simple. You might not think that this strategy
works…you couldn’t be more wrong.
Who Needs Publicity?
1) Any author or writer with writings or books.
2) Someone who wants more writing assignments.
3) Do you want more speaking engagements?
4) Do want more visitors to your website?
5) Do you want more leads?
6) Writer who wants a book deal or looking for an
agent.
One appearance on a major talk show will have agents
and publishers beating a path to your door and calling
you.
I bet that you would like to get top-notch publicity
from a real expert who has been featured in
Entrepreneur Magazine, Wall St. Journal, National
Enquirer, Chicago Tribune, and USA Today I have a
special offer for you.
Take a look at what I’ve done for a few of my clients:
One Free Hour on Business of Success Radio Nationally
Syndicated Show
F-ree Book Exposure on Oprah.com
F-ree One Hour Interview on Bill O’Reilly (O’Reilly
Factor)
F-ree Interview in USA Today (USA Today has 5 million
readers)
F-ree One Hour Interview in Chicago (No. 3 market in
the U.S.)
F-ree Full Page article in Entrepreneur Magazine (3
times)
F-ree Article by Associated Press (Seen by 200 million
readers)
F-ree Article in Chicago Tribune
F-ree Airtime on CBS
F-ree interview on Channel 7 in Detroit
F-ree Article in Workforce Management
F-ree Article in Overtime Magazine
F-ree 2-page article in Money N’ Profits
F-ree Article in Christian Science Monitor
F-ree Write-up in PR News
F-ree Article in National Enquirer
How would you like a cash-producing PR weapon that. .
.
Drives hundreds, maybe thousands of visitors and
buyers to your website in just days.
Makes your local business the talk of your town and
the place to go to buy your product or service (no
matter how much competition you have!)
Explode the number of books you are selling by 100x!
Let's you increase the price of your products and
services and still beat your competition . . . hands
down!
I’m offering AuthorPR, a (6) month campaign targeting
radio, TV, Internet, magazines, and newspapers.
And I guarantee publicity but I can only accept 3 more
clients at this time.
A few other ways to get P.R. for your book. You can
run ads in magazines for radio producers and you will
get a few calls mostly from small stations.
The reason is that producers at big stations in major
markets are busy on the phone talking to people like
me all day.
They don’t have time to read these guides. One TV
producer from a Midwestern superstation told me he
gets 1000 press releases and phone calls a day.
Do you really think he has time to read through guest
directories?
You could hire a bigger PR firm. My office isn’t an
international conglomerate so our prices reflect that.
You could write and send press releases yourself.
Let’s face it. Sending mass press releases doesn’t
work. If it did every author would have a bestseller.
You need to create different angles, different
approaches, and most importantly…you need connections
inside the media.
Call me today because I can help you tell the world
about your book at very affordable prices.
Robert Smith
President
www.robertsmith.citymax.com
815-963-1497
P.S. But, wait there's more. Do you remember the long
running TV show Columbo and how before he'd walk out a
room he lift his left arm and say "Wait, just one more
thing".
(You know, my wife never did like that show. I told
her it's because their target audience is
sophisticated and smart people.
She didn't think it was funny and told me that they
make couches for sophisticated and smart people. Good
thing I have a n-e-w chiropractor client.)
One more thing...let us help you get publicity within
the next 7 days and I'll throw in a classified ad in
The USA Today and on www.usatoday.com for 30 days.
You will reach 10 million readers and once your ad
runs you get say "As seen in The USA Today."
Call me at 815-963-1497 because I can help you tell
the world about your book at affordable prices.
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